Show up. Stand out. Stay booked.
A boutique marketing consultancy for beauty, wellness and women-led brands — strategic shoots and fully-managed socials, built around your work.
Hi, and welcome — it's so lovely to meet you.
I'm Vanessa. Business owner of 7 years, boy mum, and endlessly obsessed with skin, beauty, coffee and (let's be honest) my work.
I genuinely love what I do — and I love the people I get to do it with. Every day I work alongside incredibly talented, knowledgeable and passionate business owners, and I never take that for granted.
Content and social media are my bread and butter. My team is small but intentional — ambitious, passionate, and so proud of the work we create together.
My speciality? Supporting women's health, beauty, wellness and lifestyle service-based businesses across their entire digital and marketing presence.
I work with clients right across Australia — Melbourne, Brisbane, Perth, and of course Sydney. 🥰
I know you want content you'll be proud to post.
Content days, done properly. This is where your brand steps in front of the camera — and walks away with a library of scroll-stopping content made completely around you.
From the moment we start, everything is intentional. We map out a strategic content plan, develop hooks and scripts that actually land, and build a shot list so nothing is left to chance. On the day, I direct the whole shoot in person — capturing vertical, ready-for-social content designed to perform across TikTok, Instagram Reels and Meta.
Then comes the magic: every clip is expertly edited, paced and caption-styled into polished, ready-to-post Reels — delivered straight to your Google Drive, no cookie-cutter, no shortcuts.
Just beautiful, strategic content that finally feels like your brand.
Beauty Content Planner
Beauty Content Planner
Meet your new content operating system — the Professional Beauty Content Social Media Planner.
Built specifically for beauty therapists, skin clinicians, wellness practitioners, salon owners, and service-based professionals who are done winging it on social media.
This free planner gives you a repeatable, strategic content system — so every post you publish is backed by a real audience insight, tied to a content pillar, and leads with a hook that stops the scroll.
✅ What's inside
6 content pillars tailored to beauty and wellness businesses — Educate & Inform, Results & Transformations, Community & Connection, Services & Offers, Lifestyle & Wellness, and Expert Positioning — each with a definition, content buckets, and ready-to-use hook examples
Pre-filled content idea bank using the Insight → Resource → Idea → Format → Hook → Pillar workflow — so you never start from a blank page
Hook formula bank with fill-in-the-blank templates across curiosity, myth-busting, results-led, relatable, and value styles
Format guide to help you choose the right delivery for every idea (Reels, carousels, TikToks, stories, static posts)
Suggested weekly pillar mix so your content stays balanced, consistent, and strategically varied month to month
Works across Instagram, TikTok, LinkedIn, Stories, Reels — any platform, any posting frequency
💡 Why this planner works
Audience-first: Every content idea starts with an insight — a real behaviour, truth, or need of your ideal client — so your content always feels relevant, not random
Clarity + structure: You'll know exactly what each post is for, which pillar it serves, and what result it's driving
Consistency without burnout: Rotate through your pillars and themes so content feels strategic, and your feed stays cohesive
Saves you time: Plan weeks of content at once using a proven workflow instead of scrambling for ideas at the last minute
Scalable: Duplicate the template each month, or create a separate version for each platform or client
✨ Who this is for
Beauty therapists, skin clinicians, dermal therapists, laser technicians
Salon owners, spa managers, wellness practitioners
Beauty coaches, makeup artists, brow and lash technicians
Indie beauty brands and product sellers
Anyone building a personal brand in the beauty, skin, or self-care space
If you want your social media to look polished, feel intentional, and actually attract the clients you want, this planner is your starting point.
🚀 How to use it
Click the link in the PDF to open the Notion planner — then hit Duplicate to create your own editable version
Define your brand pillars or use the 6 pre-built ones included
Fill in the content idea bank using the Insight → Idea → Hook → Format workflow
Use the hook formula bank whenever you're stuck for a first line
Follow the weekly pillar mix to keep your content balanced and your audience engaged
YOU MUST CLICK THE LINK IN THE PDF TO OPEN THE NOTION PLANNER. ONCE IT OPENS, CLICK DUPLICATE AND START EDITING YOUR OWN VERSION.
Meet your new content BFF — the Professional Beauty Content Social Media Planner.
This free planner is designed for beauty and wellness entrepreneurs, salon owners, skincare professionals, or anyone building a brand in the beauty space. It helps you stay organised, consistent, and strategic — without the overwhelm.
What are people saying about VK?
Vanessa and her team have been the cornerstone of my business for 4 years, handling content, website and all digital components with unwavering excellence. Vanessa makes every visit fun, comfortable and professional. I would wholeheartedly recommend their services to anyone looking to elevate their brand, or if you're unsure about the direction you want your business to take. VK Branding, don't just meet your expectations, they exceed it..!
Beth - nunu skin
Vanessa is so fun yet super professional to work with. I had the best content day! Will definitely be working with VK Branding ongoing! Highly recommend!
Sophie - Custom Tan
We recently worked with VK branding for a content shoot and couldn’t recommend Vanessa more highly. She was incredibly professional, easy to work with, and brought such a fun and relaxed energy to the day. From the beginning, she really understood our vision and helped bring it to life in a way that felt authentic to our brand. The whole process was seamless, creative, and enjoyable for our entire team. Highly recommend to anyone looking for someone talented, professional, and genuinely great to work with.
Sally - Life Fertility Clinic Sydney
