Instagram Engagement Rates: Do More Followers Lead to Better Engagement?

Whether you're an influencer, business, or social media manager, engagement rates help track your audience's interests and your brand's relevancy in the industry. Engagement rates can also signal legitimacy to potential new followers to gain their trust. Your Instagram engagement rate allows you to:

Assess audience interest in your brand or business. Periodically reviewing which Instagram posts have the highest engagement can help you identify which products, topics, or types of content garner the most interest from your followers.

Maintain social relevance within your industry. Monitoring your engagement rate over time can help you assess what's relevant to both existing and future followers.

Establish trust with target audiences. As new customers learn about your brand or business, they'll consider the engagement they see on your Instagram before buying your product or deciding to partner with your brand. If a quick scroll through your Instagram page reveals many likes and comments from happy customers, you've now signalled legitimacy to future audiences.