2022 TRENDS

FASHION & BEAUTY TRENDS.

As Gen-Z are continuously becoming more aware of what they put on their bodies, skincare in moderation is trending - they are all about glowing, natural, and minimal products that outline safer ingredients.

ABOUT 1 IN 3 YOUNG PEOPLE ARE INTERESTED IN LEARNING MORE ABOUT BUYING “CLEAN” MAKE-UP/SKINCARE IN 2022. THIS INCLUDES PLANT-BASED SKINCARE, VEGAN MAKE-UP, USING FEWER PRODUCTS.

FOOD TRENDS.

Thanks to the rise of short and sweet, sped-up Tik Tok cooking tutorials, young adults continue to express their investment of interest by seeking more fun and exciting recipes with foods that are globally appreciated and budget-friendly.

1 IN 5 YOUNG ADULTS ARE INTERESTED IN GETTING MORE INTO AT-HOME MIXOLOGY OR GOING OUT OF THEIR WAY TO LEARN ABOUT SOURCING NEW INGREDIENTS.

MEME TRENDS.

Memes provide a modest amount of certainty and control and given the current climate, young people are leaning on mediums they can grasp and control.

OVER 1 IN 5 TEENS AND YOUNG ADULTS PAY MORE ATTENTION TO ASTROLOGY AND STOCK MEMES.

Source from Instagram NextGen 2022 Trending Report*