How To Be A Thought Leader On LinkedIn

1. Establish who your most important audience is and what they would like to hear from you i.e. opinion pieces, educational content or advice & tips.

2. Consider your unique perspective and how you deliver your content.

3. Create topic pillars and brainstorm how you will deliver your content i.e. educational, informative, inspirational or fun.

4. Play on your strengths. If you feel comfortable speaking on camera, consider live videos. Love to write? Share your blog/website. You can still build thought leadership as a curator too i.e. sharing resources and content than adding your questions/feedback/opinions (thoughtful debate).

5. Be yourself. Show up authentically. Be strategic, and be honest!