As Gen-Z are continuously becoming more aware of what they put on their bodies, skincare in moderation is trending - they are all about glowing, natural, and minimal products that outline safer ingredients.

Whether you're an influencer, business, or social media manager, engagement rates help track your audience's interests and your brand's relevancy in the industry. Engagement rates can also signal legitimacy to potential new followers to gain their trust. Your Instagram engagement rate allows you to..

Establish who your most important audience is and what they would like to hear from you i.e. opinion pieces, educational content or advice & tips.